About Firebird
Business Consulting and Financial Advisory
Firebird is a trusted consulting and financial advisory firm that helps South Africans plan, protect, and grow what matters most.
We bring together CFO advisory, financial planning services, wealth management, and full-spectrum protection within one connected financial ecosystem.
Build for People
Who Rise
Firebird began with a simple belief: good advice should be personal, not transactional.
Our approach is grounded in independence, expertise, and genuine care. We listen first, compare options objectively, and guide every decision with clarity and confidence.
Each plan evolves as your goals and circumstances change, ensuring your strategy always keeps pace with life.
“When the Marais family came to us twelve years ago they were just starting out, choosing medical aid and buying a first car. Today we are planning their children’s university fund and a coastal retirement. That is the kind of journey we build together.”
Our Story
Firebird was founded by Conrad Koorts CFP® and Jean-Pierre Roux CFP® MBA more than a decade ago with a shared vision of building a practice that puts people first.
Starting as a small advisory business within one of South Africa’s largest insurers, Firebird quickly earned a reputation for trusted relationships and practical results.
As clients’ needs grew, so did Firebird. The team expanded its expertise across business consulting, CFO services, investments, and protection, creating a fully integrated advisory firm with offices in Cape Town, Paarl, Somerset West, George, Gauteng, and Pretoria.
Today, Firebird continues to evolve while holding fast to its founding purpose: helping South Africans shape stronger, more confident futures.
The Firebird Pillars
1
People
Every plan begins with listening. We take time to understand your goals and challenges before offering advice.
2
Profession
We uphold the highest standards of expertise, ethics, and precision. Our team includes experienced advisors, specialists, CFP® professionals, and chartered accountants (CASAs) who bring accredited insight and nationally recognised support.
3
Philanthropy
True wealth extends beyond personal gain. We strengthen families, businesses, and communities across South Africa through financial literacy and empowerment programmes.
Creating Something
That Matters
What matters most to us is progress that lasts.
We use our expertise to support people, businesses, and communities across South Africa, helping them grow with purpose and stability.
Whether guiding a company through expansion or helping a family secure what they have built, our goal is to create value that endures and impact that extends beyond ourselves.
Our Impact in Action
Join Firebird – Build your legacy with purpose
Financial advice isn’t just a profession – it’s a calling. We empower advisors to grow their careers with purpose, independence, and impact, supported by a team that believes in creating something that truly matters.
Meet Our Directors
The people behind Firebird, guiding every decision with care and expertise.
Firebird is built on the strength of its people. Our team brings together experienced directors, financial planners, and operational specialists who share a commitment to clear advice, professional integrity, and long term relationships.
Based across South Africa, we work with individuals, families, and businesses, providing advice that adapts as life changes. Every decision is shaped by experience, accountability, and a genuine commitment to doing what is right for our clients.
Co-Founder, CEO
Jean-Pierre Roux
Co-Founder, Head of Wealth Advisory
Conrad Koorts
Director
Hannelie Van Biljon
Director
Zyl Tait
Head of Growth
Frederick Van Den Berg
Director
Dian Jooste
Director
Johann Muller
Head of People
Christine Visser
Director
Gerhard Conradie
Co-Founder, CEO
Jean-Pierre Roux
Co-Founder, Head of Wealth Advisory
Conrad Koorts
Director
Hannelie Van Biljon
Director
Zyl Tait
Head of Growth
Frederick Van Den Berg
Director
Dian Jooste
Director
Johann Muller
Head of People
Christine Visser
Director
Gerhard Conradie
Your Financial
Ecosystem
Every goal needs the right structure behind it.
Firebird brings clarity to complex financial decisions, helping you balance protection, growth, and opportunity at every stage of life and business.
Knowledge is the
foundation of every
strong financial decision.
How Our Clients Rise With Us
“Really amazing team with a true heart for what they do. They don’t just focus on your finances, they focus on building a relationship with you to help achieve and manage your financial goals.”
“Thank you Lynette for your help from the moment of my accident through the whole stressful process and for your patience with all my 10000s of questions. Appreciate it!”
“Great service!! Better knowledge! Firebird for the win!”
“Excellent service from Firebird from the get-go. Thank you Ernst for your amazing assistance!”
“Highly recommended. Clear advice and total peace of mind 👍🏻”
“Awesome experience with the Firebird group.
Ernst Lategan always assist where he can and I do appreciate.
Thank you and you worth 5 STARS”
“I’ve been with the Firebird group 11 year now, during this time circumstances resulted that my financial adviser were required to change. Their handover and continuity between financial advisers are great and I enjoy the same great service from Ernst Lategan as I had from Abrie Swanepoel and JP Roux before him. I also frequently adapt the products I employ based on my financial and physical needs and have always been able to rely on their advice and guidance.”
“Very professional and knowledgeable personnel. Not just cookie-cutter services.”
“Professional service and a great working environment. It feels like family.”
”A dynamic, professional team that truly cares about their clients. They don t just say it; they live it.”
The right advice deserves the right network behind it.
Firebird works through a trusted network of professionals, connecting you to an ecosystem of financial, business, and protection solutions that support what matters most.
By collaborating with leading providers, we help you access the right mix of guidance, protection, and lifestyle benefits that fit your goals and stage of life.
Our Affiliates
Our Offices
Firebird serves clients nationwide as one of the leading business consultants in South Africa, with financial advisors based in Cape Town, Paarl, and Gauteng.
Cape Town
Sanlam Head Office, 2 Strand Road, Bellville, 7530
Paarl
32 Market Street, Hoog-En-Droog, Paarl, Cape Town, 7646
Gauteng
Sanlam Meersig office, Upper Lake, Constantia Kloof, Roodepoort, 1724
George
Coming Soon!
Somerset West
Coming Soon!
Pretoria
Coming Soon!
Ready to Start Your Journey With Firebird
Whether you are growing a business, building your wealth, or protecting your family, Firebird is here to guide you with clarity and care.
Speak to one of our advisors to explore how we can help you plan, protect, and grow what matters most.