Co-founder Conrad Koorts professional headshot in office environment

Conrad Koorts

CFP®
Co-Founder, Head of Wealth Advisory

Get To Know Me

I am a Certified Financial Planner® and Director of The Firebird Group, as well as an Authorised Principal of Firebird Wealth, with more than 15 years’ experience in the South African financial services industry. I am also a founding partner of a national financial planning business.

My work is underpinned by a strong focus on leadership, adviser development, and long-term thinking. I am passionate about clarity, values-driven decision-making, and building sustainable outcomes for both clients and advisers.

My leadership style is collaborative, disciplined, and people-focused. I am personally driven by growth, making a meaningful difference to others, and providing well for my family.

How I Help My Clients

I provide comprehensive, long-term, focused financial planning solutions for individuals, professionals, and business owners.

  • Comprehensive financial planning
  • Investment planning and portfolio strategy
  • Retirement planning (pre- and post-retirement)
  • Risk and estate liquidity planning
  • Advice for professionals and business owners

Areas of Expertise

  • Long-term wealth creation and preservation
  • Investment strategy and retirement structures
  • Aligning financial decisions to life goals

Qualifications

  • Advanced Postgraduate Diploma in Financial Planning (Investment Studies) – University of the Free State (2025)
  • Certified Financial Planner® (CFP®) – Financial Planning Institute (2018)
  • Postgraduate Diploma in Financial Planning – University of Stellenbosch (2017)
  • Authorised and registered within the South African financial regulatory framework

Awards & Recognitions

  • Multiple internal and industry recognitions through business and adviser performance

Things I Like To Do

I value spending quality time with my family as a husband and father of two boys. I enjoy hiking, camping, outdoor travel, and adventure, and I am passionate about personal development and leadership growth. I am also actively involved in church, community initiatives, and men’s leadership groups.

Our Campaigns

Firebird’s Mandela Day: 67 Minutes of Giving Back to Our Community

Firebird Recognised Among Leading Financial Services Businesses in South Africa

Insights and Education

Stay informed with articles, guides, and perspectives from the Firebird team

From specialist shortfalls to unexpected co-payments, relying on a hospital plan can leave South Africans facing medical expenses they did not anticipate. Yet, choosing the right cover involves more than comparing monthly premiums or advertised benefits. Your scheme’s hospital networks, specialist tariffs, and policy exclusions all shape the protection you receive when admitted. Discover how hospital plans work, where potential shortfalls arise, and how to evaluate cover options so you can protect your healthcare needs and long-term financial security.

From specialist shortfalls to excluded antenatal care, relying on medical aid during pregnancy can leave South Africans facing expenses they did not anticipate. Yet, securing suitable maternity cover involves more than choosing a plan or comparing monthly premiums. Your previous scheme membership, timing, and policy waiting periods all shape the protection you receive—especially if you are already expecting. Discover how medical aid maternity benefits work, what hospital plans cover, and how to evaluate waiting periods so you can plan ahead and protect your financial security.

From specialist tariff shortfalls to unexpected co-payments, medical aid can leave South Africans facing expenses they did not anticipate. Yet, choosing the best gap cover involves more than comparing monthly premiums or advertised benefits. Your medical scheme, household needs and policy exclusions all shape the protection you receive. Discover how to evaluate benefits, limits and waiting periods to find cover that fits your healthcare needs and helps protect your long-term financial security.

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