Co-founder Conrad Koorts professional headshot in office environment

Conrad Koorts

CFP®
Co-Founder, Head of Wealth Advisory

Get To Know Me

I am a Certified Financial Planner® and Director of The Firebird Group, as well as an Authorised Principal of Firebird Wealth, with more than 15 years’ experience in the South African financial services industry. I am also a founding partner of a national financial planning business.

My work is underpinned by a strong focus on leadership, adviser development, and long-term thinking. I am passionate about clarity, values-driven decision-making, and building sustainable outcomes for both clients and advisers.

My leadership style is collaborative, disciplined, and people-focused. I am personally driven by growth, making a meaningful difference to others, and providing well for my family.

How I Help My Clients

I provide comprehensive, long-term, focused financial planning solutions for individuals, professionals, and business owners.

  • Comprehensive financial planning
  • Investment planning and portfolio strategy
  • Retirement planning (pre- and post-retirement)
  • Risk and estate liquidity planning
  • Advice for professionals and business owners

Areas of Expertise

  • Long-term wealth creation and preservation
  • Investment strategy and retirement structures
  • Aligning financial decisions to life goals

Qualifications

  • Advanced Postgraduate Diploma in Financial Planning (Investment Studies) – University of the Free State (2025)
  • Certified Financial Planner® (CFP®) – Financial Planning Institute (2018)
  • Postgraduate Diploma in Financial Planning – University of Stellenbosch (2017)
  • Authorised and registered within the South African financial regulatory framework

Awards & Recognitions

  • Multiple internal and industry recognitions through business and adviser performance

Things I Like To Do

I value spending quality time with my family as a husband and father of two boys. I enjoy hiking, camping, outdoor travel, and adventure, and I am passionate about personal development and leadership growth. I am also actively involved in church, community initiatives, and men’s leadership groups.

Our Campaigns

Firebird’s Mandela Day: 67 Minutes of Giving Back to Our Community

Firebird Recognised Among Leading Financial Services Businesses in South Africa

Insights and Education

Stay informed with articles, guides, and perspectives from the Firebird team

From specialist tariff shortfalls to unexpected co-payments, medical aid can leave South Africans facing expenses they did not anticipate. Yet, choosing the best gap cover involves more than comparing monthly premiums or advertised benefits. Your medical scheme, household needs and policy exclusions all shape the protection you receive. Discover how to evaluate benefits, limits and waiting periods to find cover that fits your healthcare needs and helps protect your long-term financial security.

Building wealth is only half the journey—protecting it for the people and causes that matter most completes the picture. From navigating complex family dynamics and business succession to protecting minor children and avoiding default inheritance laws, estate planning gives women full control over their legacy. Discover the essential building blocks—from valid wills to trust structures and beneficiary updates—needed to turn your hard-earned financial success into lasting peace of mind.

From persistent gender pay gaps to longer life expectancies and career breaks for caregiving, South African women face distinct financial realities that can quietly erode long-term security. Yet, many delay wealth planning—not from a lack of capability, but because traditional advice often overlooks their specific needs. Discover why personalized financial strategy is essential for bridging the pension gap, building independence, and securing lasting peace of mind at every stage of life.

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