Business Consulting That Rises With You
Trusted guidance through every stage of life, built on clarity, connection, and care.
Business Consulting That Rises With You
Trusted guidance through every stage of life, built on clarity, connection, and care.
Our Three Pillars
At Firebird, your financial ecosystem is about more than numbers.
It is about creating something that matters.
1
People
Every plan begins with listening. We take time to understand your goals and challenges before offering advice.
2
Profession
We uphold the highest standards of expertise, ethics, and precision. Our team includes experienced advisors, specialists, CFP® professionals, and chartered accountants (CASAs) who bring accredited insight and nationally recognised support.
3
Philanthropy
True wealth extends beyond personal gain. We strengthen families, businesses, and communities across South Africa through financial literacy and empowerment programmes.
Independent
Guidance For
Life and Business
Firebird serves clients nationwide as one of the leading business consultants in South Africa, with financial advisors based in Cape Town, Paarl, and Gauteng.
Firebird is a professional business consulting and financial advisory partner helping individuals, families, and business owners make confident decisions through every stage of life and growth.
Acting as your external CFO and trusted adviser, we provide strategic insight that connects personal and business goals, integrating financial clarity, operational strength, and long-term resilience.
We are here not just to advise but to walk alongside you as your goals evolve.
Book a no-obligation consultation and experience how the right advice can help you rise with confidence.
“When the Marais family came to us 12 years ago, they were just starting out, buying their first car, figuring out medical aid. Today, we’re planning their children’s university fund and their coastal retirement dream. That’s the kind of journey we build together.”
The right advice deserves the right network behind it.
Firebird works through a trusted network of professionals, connecting you to an ecosystem of financial, business, and protection solutions that support what matters most.
By collaborating with leading providers, we help you access the right mix of guidance, protection, and lifestyle benefits that fit your goals and stage of life.
Our Affiliates
Guidance for Every Stage of Growth
Our services are designed to meet you where you are today and guide you toward where you want to be, from your first pay cheque to the legacy you’ll one day leave.
Plan Smarter with
Financial Tools
Knowledge is the foundation of every strong decision.
Explore a range of trusted tools to plan, protect, and invest with confidence.
These resources are designed to help you make informed choices, with our advisors available to guide you every step of the way.
Retirement Savings Calculator
See what you will need for your ideal lifestyle.
Tax-Free Investment Tool
Maximise growth through smart investing in South Africa.
Risk Tolerance Assessment
Understand your comfort with investment choices.
Financial Health Check
5-minute quiz to identify opportunities to strengthen your plan.
Money Personality Quiz
Discover your financial habits and financial decision-making style.
Short Term Insurance ChatBot
Submit your insurance needs quickly and easily.
Personal Client Profile
Get started with your personalised financial planning journey.
Online Will Service
Draft your will online in minutes.
Retirement Savings Calculator
See what you will need for your ideal lifestyle.
Tax-Free Investment Tool
Maximise growth through smart investing in South Africa.
Risk Tolerance Assessment
Understand your comfort with investment choices.
Financial Health Check
5-minute quiz to identify opportunities to strengthen your plan.
Money Personality Quiz
Discover your financial habits and financial decision-making style.
Short Term Insurance ChatBot
Submit your insurance needs quickly and easily.
Personal Client Profile
Get started with your personalised financial planning journey.
Online Will Service
Draft your will online in minutes.
Retirement Savings Calculator
See what you will need for your ideal lifestyle.
Personal Client Profile
Get started with your personalised financial planning journey.
Risk Tolerance Assessment
Understand your comfort with investment choices.
Financial Health Check
5-minute quiz to identify opportunities to strengthen your plan.
Money Personality Quiz
Discover your financial habits and financial decision-making style.
Short Term Insurance ChatBot
Submit your insurance needs quickly and easily.
Knowledge is the
foundation of every
strong financial decision.
Meet Our Directors
Our financial planners and business consultants combine expertise with empathy because your story matters as much as your strategy.
Co-Founder, CEO
Jean-Pierre Roux
Co-Founder, Head of Wealth Advisory
Conrad Koorts
Head of Accounting
Botha Fourie
Accounting
Lenita Sieberhagen
Accounting
Ethuan Swart
Director
Hannelie Van Biljon
Director
Zyl Tait
Head of Growth
Frederick Van Den Berg
Director
Dian Jooste
Director
Johann Muller
Head of People
Christine Visser
Director
Gerhard Conradie
Creating Something
That Matters
Real impact happens when advice becomes empowerment.
At Firebird, creating something that matters means helping people and businesses make informed, confident choices that strengthen families, grow enterprises, and build resilient communities.
We believe meaningful financial advice goes beyond products and plans. It shows up in education, outreach, and long-term partnerships that support South Africans at every stage of life. Through targeted initiatives and community-focused programmes, we work to inspire greater financial confidence, stability, and opportunity.
Our Impact in Action
We believe financial advice should create meaningful, real-world outcomes. Our work extends beyond planning and protection to initiatives that support long-term confidence, resilience, and opportunity.
Join Firebird – Build your legacy with purpose
Financial advice isn’t just a profession – it’s a calling. We empower advisors to grow their careers with purpose, independence, and impact, supported by a team that believes in creating something that truly matters.
Client Stories
“Really amazing team with a true heart for what they do. They don’t just focus on your finances, they focus on building a relationship with you to help achieve and manage your financial goals.”
“Thank you Lynette for your help from the moment of my accident through the whole stressful process and for your patience with all my 10000s of questions. Appreciate it!”
“Great service!! Better knowledge! Firebird for the win!”
“Excellent service from Firebird from the get-go. Thank you Ernst for your amazing assistance!”
“Highly recommended. Clear advice and total peace of mind 👍🏻”
“Awesome experience with the Firebird group.
Ernst Lategan always assist where he can and I do appreciate.
Thank you and you worth 5 STARS”
“I’ve been with the Firebird group 11 year now, during this time circumstances resulted that my financial adviser were required to change. Their handover and continuity between financial advisers are great and I enjoy the same great service from Ernst Lategan as I had from Abrie Swanepoel and JP Roux before him. I also frequently adapt the products I employ based on my financial and physical needs and have always been able to rely on their advice and guidance.”
“Very professional and knowledgeable personnel. Not just cookie-cutter services.”
“Professional service and a great working environment. It feels like family.”
”A dynamic, professional team that truly cares about their clients. They don t just say it; they live it.”
Insights and Education
Stay informed with articles, guides, and perspectives from the Firebird team
Your income funds every part of your life—from daily bills to long-term dreams. Income protection insurance ensures that if illness or injury stops you from working, your financial stability and future goals don’t stop with it.
Your ability to earn an income is your most valuable financial engine. Learn how to calculate the right balance of income protection, disability cover, and severe illness insurance to safeguard your family’s lifestyle against the unexpected.
Don’t let “tax leakage” shrink your golden years. From lump sum withdrawals to monthly pension PAYE, Firebird’s specialized retirement tax planning helps you minimize liabilities and maximize the actual cash that lands in your account.
Let’s Rise Together
Whether you are just starting out, growing a family, expanding a business, or planning your legacy, we rise with you.
Let’s start the conversation.